Click Fraud
Do you know that a blogger can earn by a click of a mouse? Pay per click (PPC) advertising is an easy way to make money because companies advertising at websites pay bloggers every time an advertisement is clicked, regardless of whether or not the person who clicked it is a valid web user. This posts as a big temptation for bloggers, advertisers and blog readers in general.
THE BLOGGERS
Bloggers have everything to gain in PPC advertising. They may be lured into clicking the advertisements in their site because every click means extra income for them. It takes a principled and ethical blogger to resist this temptation.
THE ADVERTISERS
A bloggers' monetary gain is an advertisers' loss in PPC advertising. They lose money every time their ad is clicked. Technically, this should be fine because their "money loss" can be considered as an investment. The problem, however, is that some advertisers may be coaxed into clicking their competitors' ads just so the other company would lose money.
THE BLOG READERS
It may seem illogical but some blog readers click on ads with no intention of actually purchasing anything. Who knows if its for kicks but they do it for the mere reason that they want advertisers to lose money. Sounds pointless? Yes, definitely. Although it doesn't make much sense, some people do it anyway.
Click fraud is an internet crime. Although it is punishable by law, the most effective way to fight it is by upholding proper ethical practices and maintaining high moral standards in blog advertising.
10 comments:
March 10, 2008 at 12:51 AM
I think its a big problem but the money that they would lose from it is not that big compare to TVC, Billboard, Radio AD, and other form of ATL and BTL
March 10, 2008 at 2:02 AM
hah, we discussed this in class, and this is very true
March 10, 2008 at 2:06 AM
i think there should be a course on internet advertising in our school. internet seems to be the in thing today, even before.
March 10, 2008 at 2:41 AM
actually, our course is doing one in comm
March 10, 2008 at 3:24 AM
I didn't even know that click fraud exists. To be honest, I'm now tempted to just click ads for the heck of it. It's something I've never done before. Nah, maybe not. I'm not that bad.
March 10, 2008 at 3:25 AM
How much does the blogger earn per click?
March 10, 2008 at 3:27 AM
ygWhat would prevent bloggers from just clicking the ads in their site? Is there no way of knowing if they're doing that? Can't believe that some people would click on ads for kicks. Don't they have anything better to do with their time?
March 10, 2008 at 6:54 AM
OMG this thing can really brainwash hackers like me.... im jake and i specialize in credit card hacking through data counterfeit in blogs.. i hope i can match some with the people who visit this site.... wish me luck....
March 10, 2008 at 11:16 AM
we're here in good faith for all.
March 10, 2008 at 8:09 PM
OMG! I feel so bad after reading this blog! I'll try to stop doing it but its my source of income. FOr me, the end justify the means!
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