Why there is a need for a separate Code of Ethics for Problogs

Ever thought if the pro-bloggers are under supervision of the Adboard? Or if ever the pro-bloggers can solely rely on the Advertising Code of Ethics of the Philippines? Although Dr. Ang Peng Hwa may have said that laws offline are applicable to laws online, there are many provisions in the Advertising Code of Ethics that do not take internet and blog ads into consideration. For example, there are Filipino pro-bloggers abroad but the code that prohibits direct comparison of products do not really apply to them because there are no laws abroad that strictly prohibits comparison of product.
Moreover, pro-bloggers advertise as a separate entity or as a 3rd party. Their testimonials are based on what their personal experience or observation of the product. If ever the Adboard is to control these testimonials, we believe that it would already be a from of censorship and an abridgment of freedom of speech. However, pro-bloggers must also be responsible and accurate with their product reviews and with the kind of ads that they accept. Therefore, there is a need for a separate Code of Ethics for Pro-bloggers because the Advertising Code of Ethics only provides guidelines concerning how ads are to be executed. As for the proposed Code of Ethics for Pro-bloggers, it takes into consideration both how the pro-bloggers accepts the kind of products to advertise or review and how he is to advertise or review them. It takes into account both the process and execution that a pro-blogger takes when given an offer to advertise a product.